Wednesday, April 30, 2008

Nike Knows Soccer, er Football

Nike just released this 2 minute spot for the upcoming UEFA 2008 European Championship, and let me tell you, it bloody well kicks some freaking arse! The theme is Take It To The Next Level, and it places the viewer in a very cool, very unique first-person point of view. You see what it's like to be out on the pitch in a game, playing against some of today's best players, including Ruud van Nistelrooy, Wayne Rooney, Cristiano Ronaldo and of course, Ronaldinho. Directed by Guy Ritchie, the spot exudes all of the excitement and fervor that comes with the game. If you're not pumped up, head-butting strangers on the street, listening to shitty Eurotrash with a fucked up grill by the end of this spot, then you're a dirty Yank without a soul, and can rightly go piss off. Click here for a much better, hi-def version of the spot.

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